The UK cooker manufacturer Belling, together with its PR and social media agency Umpf continues the charity campaign ‘Tweet Pie: The world’s shortest recipe book’. The specific recipes are called ’twecipes’, as they were crowdsourced through Twitter. The recipe book includes 50 140-character recipes that have been chosen from over 200 supplied by users.

Now the creators of a recipe book is asking the public to choose the illustrations on Facebook. The CrowdSPRING design project will be the next step, then the book will be published. The deadline for choosing the illustrations is June 9.

Tweet Pie will be published and sold in aid of FoodCycle, a charity that redirects edible surplus food thrown away by food retailers to create nutritious meals for starving people.

The campaign was inspired by the wordiness of the UK’s celebrity chefs. According to an analysis of the UK’s top ten bestselling celebrity cook books, Delia Smith is almost three times wordier than her collegues.

Steve Dickson, Commercial Manager for Belling, said: “Having harvested our recipes through Twitter, we’re now asking the public to choose the illustrations for us via Facebook, making it a fully collaborative and engaging social media campaign. Our crowdsourced recipe book will be published this summer and we’re delighted that all proceeds from the sales will go to the charity FoodCycle.”