Integrated brand design agency Blue Marlin has designed delicious new packaging for the organic kids and baby food brand Ella’s Kitchen. The new look has just gone on sale and is being rolled out at the beginning of June.

Ella’s Kitchen is one of the UK’s greatest entrepreneurial success stories and its ninth fastest growing company, which has an 11 per cent share of the UK baby food market.

Blue Marlin’s brief was to harmonise and evolve the packaging to bring greater visibility and recognition of the brand marque across the 68-strong range, provide a clear and simple communications hierarchy, and ensure that designs are appealing and differentiating. In short to future proof the brand as it throws its weight behind international expansion.

The biggest challenge was evolving the original design that the client was very attached to, but that needed updating and decluttering.

Blue Marlin global CEO Andrew Eyles comments: “Ella’s is a delightful product with a great story. We understood from the outset that we would have to tread very carefully as the original design wasextremely close to the founder’s heart. Our new look is bold and impactful; it strengthens the branding and navigation whilst retaining the unique and characteristically Ella’s equities.”