SiebertHead have redesigned the branding and packaging for the two leading Heineken-owned beer brands in Bulgaria, Ariana and Zagorka.

Ariana, leader in the beer mainstream sector and the largest selling by beer by volume in Bulgaria, now has its own SiebertHead designed proprietary ‘identity’ 0.5l brand embossed glass bottle, with re-vitalised branding on new shaped labels and across its range of branded bottles, cans and PET bottles.

Zagorka, Bulgaria’s leading and long established premium beer brand has enhanced its premium visual identity with enhanced label brand graphics and print techniques. This upgraded brand and visual imagery has been applied consistently by SiebertHead across the Zagorka product line up of glass bottles, cans and PET bottles to ensure brand alignment.