Holmes & Marchant has redesigned the packaging for iconic British bottled water brand Buxton. The new look for the range sees the ‘splash’, previously central to the Buxton label, disappear, making the Buxton name more readable and recognisable.

The green hills have been softened and moved to the top of the label, with the representative green peak in the logo also softened and further integrated into the Buxton name. The design also trades on Buxton’s purely British heritage, with a Union Jack visible in a water drop.

The new label has a fresher, cleaner appearance, with key product benefits (still, natural mineral water from the Peak District) made clearer and easier to read. The ‘Buxton blue’ colour scheme has been retained, as has the structure and shape of the previous bottle.

The entire range of Buxton Natural Mineral Water has been refreshed by Holmes & Marchant, including the 25cl lunchbox bottle, the standard 50cl bottle; 75cl and 1 litre sports bottles, as well as the larger 1.5 and 2-litre bottles and multipacks.

“Holmes & Marchant has reinterpreted the pack and kept everything that the brand was loved for but gave it a modern twist that will ensure it stays fresh and relevant for many years to come,” said Caroline Juin, senior brand manager, at Nestle Waters.