In October the British company Cadbury extends its Luxury Selection Truffles Souvenir Gift Box line. This collection already includes London and Singapore themes and new additions will feature Dubai, America and Canada-themed boxes with 16 Belgium truffles inside.
Packages show iconic national landmarks and relevant national flags.
«The range extension has enabled us to provide a format that works for retailers around the world. The souvenir box fits well in-store and on-shelf and delivers visual impact to draw shoppers to the confectionery fixture. The unique product design also addresses a real customer need; providing a memorable keepsake from a holiday or a well-received gift souvenir for friends and family. We have high expectations with the new product line-up and know it will deliver strong sales for our retail partners,» said Steve Brock, Cadbury General Manager.