Calvin Klein Underwear has stepped into augmented reality with the brand’s first ever campaign featuring AR code. The fashion company has developed the new advertising, which is going to appear in May and April international issues of GQ magazine.

The readers with webcams will have a chance to get closer to heart-breakers, Spanish tennis star Fernando Verdasco, Japanese soccer player Hidetoshi Nakata, and American actors Kellan Lutz and Mehcad Brooks.

The Internet-users will go to the www.xmarkyourspot.com micro-site, place the code in front of the webcam and select a video from the four ones in the virtual box. The spots are developed for the launch of the X Underwear range, and will be also available to see at www.GQ.com.