Campbell’s launched their very first Russian network website last week dedicated to soup. The site, www.mysoup.ru, contains everything a viewer would want to know about the tasty subject.

The food giant has released the internet pages with more to come in August. At that time, viewers will be able to use the location for social networking. They will also be able to share thoughts and ingredients with fellow soup lovers throughout Russia.

No reason to buy many cook books when you can use all of the recipes available on the electronic haven for soup. Not only will someone get new ideas but also will get news from around the culinary world or will be able read about far off lands like Africa and how they differ in tastes from Russia.

Readers move easily through the pages of this location with sections like «Classic Home«, «Tasty facts,» «Why Natural?«, «News«, «Guest«, «Recipes» and «Competition«. The experience is quite interactive with a lot of user-generated content.

People will be able to select the best recipes offered by others in creating the first country-wide cook book specifically for soups. There will also be a contest for the best entry.

In a country that serves up over 30 billion servings of soup annually, Russians will be most interested in the natural ingredients in what Campbell’s has to offer and how this can replace some of their own dishes that can take hours to prepare.

“Natural, tasty, easy” will be an ongoing theme in this campaign and education, information, facts and opinion will be given for people to see for themselves what this company and its products are all about.