Campbell Soup Company has introduced a new product line, the carbonated V8 V-Fusion Sparkling juice drinks that “plus the benefits of fruits and vegetables”.

Photo: V8 V-Fusion Sparkling juice drinks, from www.v8juice.com

According to SymphonyIRI InfoScan FDMx data Fiscal Years, carbonated beverages is the most popular drink in the U.S., and the sparkling juice category has doubled in the past year to $20 million.

The new V8 V-Fusion Sparkling juice drinks offer consumers a 50-cal only, combined serving of fruits and vegetables and contain no added sugar, artificial colors, flavors or preservatives. The range includes Tangerine Raspberry, Black Cherry Pomegranate and Strawberry Lemonade that are already available in grocery and mass merchandise stores nationwide.

“We know that people love the refreshing taste of soft drinks, but they’re looking for healthier options. That’s why sparkling juices have enjoyed an unprecedented boom,” said Dale Clemiss, Vice President, V8 Beverages. “V8 V-Fusion Sparkling is the perfect choice–it has the sweetness and refreshing bubbles people crave, plus the nutrition they want and need.”

This spring, Campbell also launched V8 V-Fusion + Energy drinks, which is claimed to be the healthiest alternative to most energy drinks on the market. These drinks provide natural energy from green tea and taste of vegetables and fruit—Pomegranate Blueberry and Peach Mango.

In the last two years, Campbell introduced 18 new beverages, including juices, smoothies and energy shots.