Turner Duckworth has scooped the first-ever design Grand Prix in the Cannes Lions advertising awards.

At a ceremony last night in Cannes, the London- and San Francisco-based group was honoured for its Coca-Cola branding and packaging design, titled ‘Coke brings joy’.

Fitch Worldwide chairman and chief executive Rodney Fitch led the design jury with gusto, reporting that it called on the 55-year-old advertising event’s organisers to change its name to the International Advertising and Design Festival.

A design Lions section was introduced to the advertising festival this year to recognise branding, packaging and environmental design.

Turner Duckworth also won a gold award for its Coke Classic bottle.

A total of 28 gold, silver and bronze awards were handed out to design consultancies from Germany, India, Singapore, Canada, the Netherlands, Brazil, Kosovo, Switzerland, Australia, Sweden, Japan, France, Thailand and Spain.

The shortlist of 137 entries, including 14 British projects, was whittled down from 1126 entries.