Time Against Money: Brands and Their Loyalty Programs in 2020 Popsop continues a series of articles on marketing strategies and brand development in B2C. This time we will […]
What’s in Store for the Meat Industry in Next 20 years? The meat market, like any other market, is now going through a change, adapting to a new reality. […]
The Hospitality Industry in 2020: Family-Run Hotels Managing a hotel is like steering a ship on a round-the-world voyage, every day brings surprises and emergencies. […]
Elon Musk. How to Create a Personal Brand and Use It as an Asset Looking for investments to launch a startup? Want to succeed in business? You could learn a lot from […]
How to Choose the Right Color for a Brand, or the Power of Color in Branding The great influence of color in branding is an open secret. According to researchers, a person receives from […]
How traditional offline entertainment industries go online The consequences of covid, which directly affected almost all areas of the business, will affect throughout the coming […]
Experimental Formats in Retail: 5 Design Strategies It is highly unlikely that anyone would question the fact that online shopping has provoked severe changes in […]
User Experience, Stronger Brand “A customer service department should be not just one department, but the work of an entire company,” sais […]
Packaging as a Dress Code The word “packaging” comes from the English verb “to pack” and means the process of creating some form […]
Packaging for Dairy Products The cornerstone of communication strategy during the current economic crisis is as simple as a bowl of soup. […]