How to Choose the Right Color for a Brand, or the Power of Color in Branding The great influence of color in branding is an open secret. According to researchers, a person receives from […]
How traditional offline entertainment industries go online The consequences of covid, which directly affected almost all areas of the business, will affect throughout the coming […]
Experimental Formats in Retail: 5 Design Strategies It is highly unlikely that anyone would question the fact that online shopping has provoked severe changes in […]
User Experience, Stronger Brand “A customer service department should be not just one department, but the work of an entire company,” sais […]
Packaging as a Dress Code The word “packaging” comes from the English verb “to pack” and means the process of creating some form […]
Packaging for Dairy Products The cornerstone of communication strategy during the current economic crisis is as simple as a bowl of soup. […]
A Safer Life or How our Actions Today Define our Tomorrow Popsop Forecast: Introduction of a New Product Category Like special products for a healthy lifestyle, gluten-free nutrition, organic […]
Individuality as a Priority: 2010s Generation, their Interests and Preferences The style of Billy Elish can be a perfect example of the victory of a new understanding of […]
AI, Marketing and the Future While everyone is reading «Life 3.0» and an artificial intelligence remains in the fantasies of the distant future, […]
Red Bull Promotional Strategy In Japan Once in the eighties, Dietrich Mateschitz, an Austrian entrepreneur, tried a Thai energy drink which helped him […]