Evian is adding a new advertising video to its Baby & Me famous campaign that celebrates a baby in every adult. The new spot features a well-known fictional character, Spider Man, who meets his baby version in the street and starts performing a wild spider mirror dance, full of superman energy. Along with the ad, the water brand launched a whimsical campaign on its social media channels.
Category Archive: Advertising
Dulux Australia is presenting its new Colour App, designed by Isobar, that helps interior decorators and amateurs alike to match colors easier. To promote the application, the paint manufacturer is airing a spot by Clemenger BBDO that reveals the playful nature of colors along with some great ways to use it.
Apple continues to harness the power of the iPad to improve life experiences. As part of the advertising campaign «Your Verse» launched across multiple platforms earlier this year, the tech powerhouse is releasing another story, Concussion Game Plan, that highlights the smart use of the tablet and iOS apps for medical purposes.
Ahead of International Women’s Day, Baileys is rolling out a female-targeted campaign in China, encouraging local ladies to celebrate their best friends. The idea of the campaign developed by BBH China builds on the fact that because of the one-child policy in China, having female friends is the only possible way to have “sisters.”
Dulux, a UK’s leading paint manufacturer, is rolling out a new campaign centered on the idea that color is able to change lives. To enforce the message, the brand has released a spot by the ad agency BBH London that goes backs to the 1920s in the USA, the decade of Alcohol Prohibition that—as the brand perceives it—lacked bright colors.
P&G’s CoverGirl has kicked off an inspirational advertising campaign, Girls Can, taking on sexism in the modern world. The effort launched with a 1-minute ad that aired during the broadcast of the closing ceremony of the 2014 Olympic Winter Games, and is now rolling out across the brand’s online channels, particularly on YouTube. With the initiative, CoverGirl aims to demonstrate that in fact girls can do all of the things the society traditionally believes they can’t.