Heineken is rolling out a new geo-centric digital effort called «Where Is Next» that comes as part of the “Cities of the World” campaign, started in mid-May. The new activation, devised in collaboration with R/GA London, uses the hash tag @wherenext across several social-media sites as a a social compass that lets users discover the hottest locations across their cities each night.
Category Archive: Social Media
McDonald’s recreates the best moments of the ongoing World Cup tournament just in case you’ve missed the matches or want to revive key points of the games. The fast food giant, which is one of the major sponsors of the event, has launched a series of super short animated spots that feature golden french fries, the brand’s signature product, that comes as football players on the pitch.