The potato vodka brand Luksusowa has launched an online guide of true manliness behavior on its global website.
Category Archive: Marketing
Tate Britain and British Petroleum have organized another British Art exhibition in London. The display, available to the public free of charge, comprises of about 500 masterpieces created by major and less familiar British artists at different times within the past five centuries up to the modern times.
Coca-Cola Canada has released a new video, “The Calorie Dictionary,” to show consumers how they can burn calories through fun and simple extra movements. The 30-sec spot comes as the latest addition to the company’s global commitment to help fight obesity through informed choices, physical activity and reduced advertising to kids under 12.
The Salvatore Ferragamo fashion brand tells the personal story of its founder in a 26-page graphic novel, Making of a Dream, illustrated and written by animator and cartoonist Frank Espinosa. The comic book stylistically aligns with the exhibition, The Amazing Shoemaker, which is now open at the Museo Salvatore Ferragamo.
Pantone, the world’s recognized color expert, is opening doors of PantoneLIVE, its cloud-based color service, to Procter & Gamble, which means that from now on, the company’s production teams across the globe will get an instant access to digital color palettes for designing, proofing and printing the packaging.
To complement its two-year activity, BMW Guggenheim Lab has released a comprehensive guide across the most prominent urban trends, which have been explored and discussed during its three past stops in NYC, Berlin and Mumbai. The global lab, focused around the life in a big city, has published 100 Urban Trends: A Glossary of Ideas from the BMW Guggenheim Lab for NYC and Mumbai, following the release of the Berlin edition in 2012.
Pinterest has introduced a new type of pins, the so-called Rich Pins, across three categories—consumer products, movies and cooking. These pins contain related information from the original sites, highlighting availability and real-time pricing for goods, cast members and ratings for movies, recipes, and more.