adidas by Stella McCartney pays tribute to nature in a socially responsible yet fashionable way as part of its new Fall/Winter 12 campaign. This Monday the brand launched a T-shirt made with the DryDye technology that uses no water to dye the fabric.
Category Archive: Marketing
Technology innovations are not a sole prerogative of the Silicon Valley companies today. As it was announced earlier this March, PepsiCO10 incubator has expanded to the so-called emerging markets, and recently —to Brazil to give a chance to young tech startups and digital entrepreneurs to bring their ideas to life and drive IT business (and the whole society) forward.
Diet Coke is unveiling the next stage of its collaboration with Jean Paul Gaultier. Following the appointment of the world’s most famous fashion designer as the brand’s creative director back in April 2012, Diet Coke then revealed a Madonna-inspired new packaging for an iconic contour bottle. The new stage sees the Gaultier’s ‘Night and Day’ designer cans, showcasing his famous Breton stripes and lace corset looks, along with a new tattoo bottle hitting stores as a gift with purchase from 17th October in Boots stores across the U.K.
Toyota helps history happen—the auto giant will provide its Toyota Tundra, a half-ton pickup truck, to tow the 300,000-pound Endeavour space shuttle to its final destination, a resting spot at the California Science Center. The brand has launched a campaign, developed by Saatchi & Saatchi L.A., to support this historical undertaking and is calling the public to contribute to the scientific center with their #TundraEndeavour tweets.
Prada turns to the past to demonstrate the future. The fashion brand employed old-fashioned stylistics and visual approach to showcase its new Fall/Winter 2012 collection.
The video, which continues the tradition of Prada’s ‘Real Fantasy’ lookbooks, created in collaboration with film director James Lima, takes the audience to the times when geometrical lines in design and thoughts of technical progress, which were believed to completely change the world in a couple of decades, are dominating.