Walkers’ brand Sunbites is engaging its top 30 advocates with an exclusive cookery experience in London called The Sunbites Flavour Kitchen in a move designed to educate and promote trial of the wholegrain crispy snack and cooking dishes with it as an ingredient.

Photo: cover photo of Sunbites’ FB page

So-called ‘Sunbites flavour ambassadors’ (20 of the brand’s most active fans on its Facebook page, facebook.com/WalkersSunbites and the remaining 10 advocates will be selected via an online recipe competition)  will  be invited to an all-expenses-paid cookery day, where they will participate in a blind-tasting session before rustling up a five course Sunbites-inspired meal.

The best 30 dish ideas will be compiled to be published in the first-ever Sunbites cookery book.

INITIALS Marketing created the cookery experience, with digital platform through StandOut.

This latest activity follows on from Sunbites’ ‘Once Bitten, Flavour Smitten’ campaign, which was aimed at increasing awareness and trial of the brand via experiential activity.

The brand’s Facebook fans can also try a Sunbites fun game  and win 10 flavoured snack packs.