To promote its women’s products, Under Armour has launched an inspiring campaign by Droga5, focused on strong dedication and inner strength that can drive anyone to success. The centerpiece of the new effort of a one-minute spot featuring ballet dancer Misty Copeland, a soloist for the American Ballet Theatre, who had problems with admission to the academic ballet top school because she got a “wrong body.”
Category Archive: Marketing
Dell is releasing the new installment of its marketing campaign dubbed “Learning Meets Doing”. The new piece is focused on two people—a creative man who is all about making concepts, and his assistant who helps realize the ideas. The digital effort is spanning multiple social channels such as YouTube, Twitter, Instagram and Facebook, with the main hub being a Tumblr page.