Heineken is unveiling a new limited edition beer can that reacts to the low temperatures. The design developed by the French agency Raison Pure Paris features the cold-activated ink that adds ice cracks-inspired graphics elements to the design as the can gets chilled.
Category Archive: Marketing
Virgin Holidays is presenting a free digital magazine, Unleashed, for iOS and Android devices to provide avid travelers with an insight into the best places to visit around the globe. The content encompasses reviews on various locations ranging from Kwazulu Natal, where the Zulu tribes live, to Costa Rica waterfalls and Jamaica.
Domino’s Pizzas Australia is launching a new promotion, Pizza Mogul, allowing everyone to become a millionaire by starting their own business on the brand’s platform. The consumers are invited to create their own pizza recipe, name, share it across the social media channels, and eventually sell it. The more popular the pizza variety is among other consumers, the more the creator will earn.
McDonald’s recreates the best moments of the ongoing World Cup tournament just in case you’ve missed the matches or want to revive key points of the games. The fast food giant, which is one of the major sponsors of the event, has launched a series of super short animated spots that feature golden french fries, the brand’s signature product, that comes as football players on the pitch.