This summer ABSOLUT was on a tour around the UK with its Blank art project offering people an unconventional digital experience. The hit of the project was a soundproofed booth. Anybody could enter it, choose their favorite track and dance using their bodies as digital brushes to create digital trails in real-time. The background was blank and served as a canvas for consumers’ artwork.
Category Archive: News
Volkswagen Australia collaborated with DDB Sydney to develop a campaign supporting the launch of the Volkswagen up! model on the local market. The promotion revolves around the theme of feeling big while being small. The new car is said to be equipped with all the technologies ensuring quality, safety and drivability drivers could find in larger cars. The strapline “feels nothing like a small car” highlights the idea that small products can deliver performance similar to bigger cars—“Good things come in small packages.”
Skype is taking its “Skype in the Classroom” initiative further by introducing more online lessons, based on partnerships with international organizations from various fields to educate kids around the globe on important issues. As part of celebrating World Teacher’s Day last Friday, the VoIP service launched several new classes by NASA and British Council—to join in, users are just asked to click of the class plus click on the “Sign up to take part” button.