Toyota helps history happen—the auto giant will provide its Toyota Tundra, a half-ton pickup truck, to tow the 300,000-pound Endeavour space shuttle to its final destination, a resting spot at the California Science Center. The brand has launched a campaign, developed by Saatchi & Saatchi L.A., to support this historical undertaking and is calling the public to contribute to the scientific center with their #TundraEndeavour tweets.
Category Archive: News
Prada turns to the past to demonstrate the future. The fashion brand employed old-fashioned stylistics and visual approach to showcase its new Fall/Winter 2012 collection.
The video, which continues the tradition of Prada’s ‘Real Fantasy’ lookbooks, created in collaboration with film director James Lima, takes the audience to the times when geometrical lines in design and thoughts of technical progress, which were believed to completely change the world in a couple of decades, are dominating.
IDEAS4RETAIL, operating in the non-food retail segment in Russia and co-founded by prominent businessmen Enveny Butman, the founder of ECS Group, and Alexandr Mamut, best known for founding the SUP Media company, is now launching a new retail brand of kitchen appliances called COOK HOUSE. This is the first own brand of the company, which has already been operating such franchisees as Imaginarium, Hamleys, Mamas & Papas in Russia.
This year the executive creative body of ABSOLUT VODKA company, Absolut Art Bureau, has partnered with the quinquennial exhibition of modern and contemporary art dOCUMENTA (13), which has taken place from June 9 to September 16 in Kassel, Germany, as well as become a sponsor and supporter of another art event Art 43 Basel in Switzerland.
Google and Cirque du Soleil are unveiling a stunning online experience, which mirrors the circus’s unparalleled approach to making miracles by going beyond the laws of physics as well as the limits of a human body’s abilities. The new online project dubbed Movi.Kanti.Revo (which means “moving, singing and dreaming” in Esperanto) takes the audience into the dimension where magic happens to them. All you need to become part of this stunning sensory Chrome experiment is to follow the link in a browser that supports WebRTC, like Chrome plus have a microphone and a camera on your computer device. You can get into the whole thing even if you don’t have a cam and a mic, but they definitely add more fun to the experience.
The confrontation between Coca-Cola and Pepsi fades now that the new iPhone 5 release has renewed vigour in the Samsung and Apple war. Samsung has posted a new video to its Facebook page, mocking at Apple fans who were waiting for the new device in line at the store. The brand is poking fun at its competitor al all the “new and mindblowing features” of Apple’s latest product, which will be released in retail on September 21, and highlights the possibilities of the Samsung Galaxy SIII smart-phone in a light and non-pressing way.
There are dozens of ways to save water, ranging from using water-saving manufacturing technologies to washing jeans less frequently. AXE presents the most controversial way to reduce the water consumption—the brand is encouraging Americans to take shower together to save gallons of water. The brand launched a new campaign titled Showerpooling, calling ‘guys and gals’ across the country to take shower together for the great water conservation purpose. In 2010, AXE launched a similar initiative in Canada.