Nutella is rolling out its first-ever global campaign to celebrate its 50th anniversary. The brand of the iconic chocolate spread wants to say “thank you” to the millions of consumers who start their day with Nutella. The brand will celebrate its birthday with a multi-million pound global campaign that spans digital promotion, a special-edition design, a TV ad, giveaways and more.
Category Archive: News
Adobe and the digital agency Razorfish have partnered to provide maximum comfort to the attendees to the annual music, film and interactive festival SXSW in Austin on March 7-16. Together they’ve created the accommodation- and bike-sharing project #UseMeLeaveMe. The initiative is an extension of Razorfish’s last year’s effort to address the lack of convenient transportation with the Tweeting Bikes, a City of Austin Bicycle program.
KLM is promoting comfort economy seats that have up to 10 cm extra legroom compared to a regular Economy Class seat with a new micro campaign that calls the audience to tell their own stories of comfort. The travelers are encouraged to share what comfort means to them through a dedicated Facebook app, KLM Get Comfy, for a chance to win two Economy Comfort tickets.
To bridge the gap between the younger generation and literature classics, PUMA interprets the Nunnery Scene from Shakespeare’s Hamlet with street dance moves. The piece is part of the “Puma Dance Dictionary” project by Grey London and filmmaker Daniel Wolfe, launched in 2013 to prove that the language of moves can render the meaning of traditional words.
Until now, tech-savvy customers could pay using tweets only for coffee or tech appliances, and now flight tickets are also on the list of items shoppable through social media platforms. The KLM Royal Dutch Airlines company has announced a new service that will allow passengers to request a new ticket via Facebook and Twitter.
Absolut’s world map has been recently extended with the launch of the new “geo-centric” bottle created in collaboration with the recognized film director Baz Luhrmann, born in Australia. The new edition, Absolut Oz, pays tribute to the home land of this cinema guru. It is also the first bottle in the range inspired by iconic global destinations that celebrates Australia.