Coca-Cola launched an awesome project, Rain for Sell, to help the rainiest town in the world, Lloró, tackle the problem of drinkable water scarcity. The Coca-Cola Company and Ogilvy Colombia have approached Lloró residents with a smart idea that got locals collecting the rainwater for sale.
Category Archive: Sustainability
For real homes, you need something more than interiors—you need this energy and beat that is brought by pets like dogs. The Animal Lovers League Shelter and the Save Our Street Dogs have teamed up with IKEA Singapore to roll out a new initiative, Home for Hope, that encourages consumers to adopt homeless canines from shelters.
To drive its philanthropic campaign “Chime for Change” to the new heights, Gucci is rolling out a new fragrance-centric effort that aims to attract new donations. Part of proceeds from selling five designated iconic Gucci fragrances will be used to fund the program set to improve social lives, careers and health of women and girls in deprived regions across the world.
BBDO and Proximity Singapore has launched a shocking digital campaign “World Under Water” that raises awareness of global warming by showing major cities of the world under water. The effort was launched together with CarbonStory, a crowd-funding site for climate change projects, ahead of World Environment Day, celebrated on June 5.
Being a society still driven by consumption, we leave piles of waste behind us. With this, we do want manufacturers to save the humanity from a catastrophe brought by over-consumption and pollution by offering smart solutions that will minimize our negative impact on the environment. Now, bigger and smaller companies have not only to offer us a new product, but also take care about the previous, used ones in order to keep the planet a place to live, not a landfill. Scroll down to see a bunch of the latest initiatives aimed to prove that waste is valuable and it can be reused, recycled or repurposed to create new nice products—at bigger facilities or right at home, using the Precious Plastic open-source recycling machine (see it below).