This summer, Chiquita is asking consumers to decide, what ‘faces’ the company’s bananas will feature. Designers from all around the globe were asked to upload their own variations of labels, or create them on the website, through July 18. Now there’s time to choose the best consumer-created designs that will grace the company’s iconic blue sticker on millions of Chiquita bananas in the US.

From August 23 through September 12, consumers can visit the Chiquita Banana Sticker Design Contest at www.EatAChiquita.com/sticker-contest to view the 50 finalist consumer designs and link to vote. Participants can vote for a maximum of 10 sticker designs per day, but may not vote for any given design more than once per day.

Chiquita will feature on its bananas nationwide the 18 designs that garner the most votes, and the 18 grand-prize winners will be announced on the website on September 13. Each winning sticker will be printed and placed on Chiquita bananas during the month of November.

«Chiquita’s iconic blue sticker has adorned our bananas for nearly 50 years,» said Tanios Viviani, Chiquita President, global innovation and emerging markets and chief marketing officer. «Now consumers have the opportunity to become a part of the imagination and collaboration we enjoy at Chiquita by voting for the design that inspires them to become a part of our company’s legacy.»

The fresh and processed fruit global distributor created the fun and interactive web site, www.EatAChiquita.com, as a platform for consumer engagement and entertainment. Within the first six months of its October 2009 launch, more than 500,000 people visited the Web site and fans created more than 25,000 customized sticker faces using the site’s sticker studio application. The site also features a Photo Customizer, allowing fans to add their custom stickers to photos, a Banana Boogie Battle video game, videos and more.

For social media savvy consumers, Chiquita also created a Facebook fan page and started a Twitter feed.