Less than a week ago the Old Spice Guy ‘resigned’ from the award winning “questions and answers” Weiden+Kennedy campaign, which helped the brand’s body wash product to achieve 107% sales increase in the past month. This success was a real temptation for other brands, even those not related to the toiletry market. Willing to get a piece of this fame,  Cisco released its own series of web-episodes, where a nerdy man standing in the same bathroom as Isaiah Mustafa, was answering questions from Twitter users.

The new project dubbed as “Cisco SPice” (which is an acronym for “Cisco Service Provider Interactive Communications E-thingy”) was launched to showcase the Cisco SP360 hub, which provides insights into technology and trends. Though the new Guy, “Ted from accounting» (comedian Tim Washer), was trying to respond to the tweets from users the same light-hearted way the original Old Spice gorgeous hunk did, his humor and style had nothing in common with those of the deodorant brand’s mascot, wrapped in towel.

With the help of the users, who were invited to the feeds @CiscoSPMobility, @CiscoSPVideo and @CiscoSP360 to tweet at Ted with the hashtag #CiscoSPice, the campaign generated 18 videos. Those who don’t have a Twitter account, could go to Cisco’s blog to comment on the ‘Ted’ post for a chance to get a personalized response spot. The episodes on the YouTube cannel now have been watched by over 4,000 users, but the campaign still has to gear up, if Cisco wants to reach the Old Spice’s result of 40 million views.