Launched during the Chinese New Year, this new crop of XO Armagnac Montesquiou (Pernod) has an ultra luxury dressing. The design agency CLTG was chosen to accompany the upscale brand.

Treated like a gem, each element of ornamental design has been worked like a piece of jewelry in which every detail has been crafted with attention to detail and caution that is given to a precious object.

Positioned on an ultra-premium segment, the effects of hot foil, the variations of precious metals—gold, platinum, silver—and the crossing of refined patterns contrast with the simple power of XO logo. An exceptional dressing for an exceptional bottle for connoisseurs in search of traditional French style luxury.