Dia de la Mujer Latina and Coca-Cola teamed up to bring the first-ever «Health Fiesta» to Los Angeles, featuring free health and wellness screenings, fitness training and nutrition counseling in a fun, interactive environment. Coca-Cola supported DML as part of its «Viviendo Positivamente/Live Positively» commitment to making positive contributions to the communities it serves.

The event, which was held Sunday, August 29, at the Los Angeles Convention Center, drew more than 5,000 attendees. Free screenings included breast cancer exams, diabetes + cholesterol check-ups, vision tests, pregnancy tests, blood pressure tests, HIV + STD screenings, and depression and anxiety screenings.

«It is very concerning to have a tremendous need for free health and wellness early-detection screenings among Latino women and we are dedicated to help in any way that we can,» said Luis Fernando Ramirez, vice president and region manager, West Region, Coca-Cola North America.  «From supporting grassroots initiatives like Dia de la Mujer Latina to pledging to fund eight new ‘Viviendo Positivamente/Live Positively’ Fitness Centers in California schools, Coca-Cola is committed to helping people live healthy active lifestyles.»

The Coca-Cola Company strives to offer consumers options and to help them make informed choices based on their individual needs. The Company is committed to placing calorie information on the front of our products, packages and Company-operated vending and fountain machines. For consumers looking to manage their calorie intake, the Company launched 90-calorie portion controlled mini cans in the most popular brands and offers more than 150 no- and low- calorie beverages in the U.S. alone.