As fans gather to celebrate the biggest football game of the season, Coca-Cola is asking everyone to raise a Coke and give a virtual ‘Coke Cheers’ for the team they’re supporting in the big game. For each ‘Coke Cheers’ submitted, Coca-Cola will donate $1 (up to $250,000) to Boys & Girls Clubs of America’s (BGCA) Triple Play program. Fans who participate in the activity also will be treated to another uplifting outcome—a sneak peek at one of the ads that will air during the FOX Super Bowl XLV broadcast on February 6.

At www.cokecheers.com, fans can upload a photo of themselves with a can or bottle of Coke, Diet Coke, Coke Zero or Sprite giving a ‘Coke Cheers’ in celebration of the big game and their favorite team. When Green Bay or Pittsburgh fans generate at least 10,000 ‘Coke Cheers’ in support of their team, they each will earn an additional $25,000 to support local BGCA and Triple Play in the teams’ home markets.

For the fifth consecutive year, new commercials for Coca-Cola will appear in the Super Bowl telecast from the brand’s new global ‘Open Happiness’ campaign, which reminds people to share a Coke and enjoy life’s simple pleasures. The two new ads for the event are created by Wieden + Kennedy in Portland, Ore. They are:

—A 60-second ad entitled ‘Border’ opens with two guards from neighboring nations protectively pacing along their respective sides of the border—one enjoying a bottle of Coca-Cola and the other eyeing him with envy. As the spot plays out, we see how an ice-cold Coke on a blazing hot day can bring two entirely different people together to connect for a moment of refreshment.

—In ‘Siege,’ an animated 60-second spot, an army of ogres and their fierce, fire-breathing dragon march menacingly toward a castle. The castle inhabitants devise a clever scheme using ice-cold Coca-Cola to ward off the advancing creatures and protect their homeland. Animation for ‘Siege’ was created by Framestore led by a directing team from Nexus Production in London.

The music for both spots features original scores and arrangements by Robert Miller, who previously composed classic pieces for award-winning Coca-Cola ads ‘Heist,’ ‘It’s Mine’ and ‘Sleepwalker.’

This year, Coca-Cola is among the first to participate in Facebook’s new ‘Sponsored Stories’ forum where banners supporting ‘Coke Cheers’ will help drive word of mouth advocacy and participation.