The Coca-Cola Company is celebrating the countdown to the 2010 FIFA World Cup South Africa™ by encouraging people around the world to take part in the longest-ever online goal celebration. The Longest Celebration competition will offer fans the opportunity to win a range of prizes, including tickets to 2010 FIFA World Cup matches.

The digital campaign invites fans to film and upload their own goal celebrations to www.YouTube.com/Coca-Cola or www.celebrations.coca-cola.com.

Clips submitted online or through mobile phone uploads will be edited into a continuous loop to create a non-stop celebration that will air on the website throughout 2010. The Longest Celebration YouTube channel is localized in more than 100 countries providing an experience in local languages and is the largest scale partnership between YouTube and any other company. In the build-up to the 2010 FIFA World Cup, Coca-Cola will run a series of mini-competitions for people who upload their celebrations with categories including Most African Celebration, Happiest Celebration, Funniest Celebration and many more.

The best participating fans can expect their efforts to be rewarded. Ten grand prize packages will be up for grabs offering football fans the chance to win three big-screen televisions and seven exclusive VIP experience packages that include flights, accommodation and 2010 FIFA World Cup match tickets.