Coca-Cola will use the very high profile «Sao Paulo Fashion Week» (January 17-22) as a venue to launch a new version of the beverage. The Coca-Cola Light Plus — already in the UK, France, US and Germany — aims to attract the adult consumers with an offer of hip design bundled with low calories and more vitamins.
The company claims one can delivers 23 percent of the suggested daily amount of vitamins and minerals required for adults.
