Coca-Cola’s Fanta in UK has experiences a great drop in sales in the course of the last year. The brand’s revenues fell from £114.5m in 2008 to £108 in 2009 (by October). To save the situation the company’s heads decided to launch the ‘Grab a taste of Friday‘ promotional campaign aimed at youth.
The brand is launching limited-edition pack designs to please its fans with a new look of their favorite soda-drink. There is also a series of ‘Fanta experiences’ to be launched in 2010. Most likely, these will be special prints, commercials, and interactive projects.
The first step is introducing a ‘countdown to Friday clock‘, which will appear on an ad screen in London’s Piccadilly Circus from Wednesday, December 2. The campaign is devised by marketing communications agency BD in collaboration with design agency Epoch.