Very soon, in a month — on 18 December — the fans of fantastic adventures, cosmic superheroes and the brave (and seemed to be forever young) actress Sigourney Weaver will see the new long-waited movie by James Cameron, titled the «Avatar».
That’s the name of a new cosmic race — the hybrid of a human and alien inhabitants. But we’re not going to retell the plot of the film here, just mention that great hits are not coming alone.
Iconic Coca-Cola Company (on behalf of low-calorie Coke Zero brand) has decided to reach the target young audience of the film by launching so called ‘co-promotional’ viral online resource — Avtr.com.
It is described as «your daily source of the latest information about the Resource Development Administration’s AVTR Program.» There are 2 opportunities to join the AVTR program — via Twitter or Facebook.
Recently Coke Zero unveiled its viral spot describing the effect of one can of low-calorie soda: one can brings you to Pandora (in your imagination, of course).
Watch the video: