Internationally well-known beer brand Miller, distibuted in Russsia by SABMiller Rus, with the help of Talk to me digital agency have come up with a bright promotional idea how to light up dull cold autumn weekdays. They suggest the Russian customer to make ones’ lifes colorful  — «Colour your life» is the name of the next BTL campaign.

Miller fans will have an opportunity to win the desiger’s T-shirts, cool dj’s bags and the thinnest ever laptops — MacBook Air (which is available in 6 different colours). All they need to get all there ‘colorful luxuries’ is to gather the necessary number of caps encoded by the color they like most of all. Thus, here the campaign’s name origin arises — Colour your life.

Marketing support of the BTL-activities for Miller beer started from 1 November in Russian media channels and retail outlets. The promotional campaign itself was launched in October and will be finished in January 2010. 2 sorts of beer are represented in «Colour your life» campaign, which are «inseparable» as a day and night — Miller Original and Miller Midnight.

To bring the idea of «Colour your life» initiative to digital world, the agency created a dedicated website.

Additionally Miller lauched an online game woth The top prize — the tickets for 2 people to the Winter Music Conference in Miami, internationally sponsored by Miller Beer brand.

Some part of work for this campaign was done by another Russian ad agency Deluxe interactive.

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