It’s a usual thing when one brand is coming out against another one.  But are traditional trends good for Diesel? Of course, not. The brand, which is well-known for its weird and defiant campaigns (the latest one, Fresh & Bright Super Heroes is a vivid example) and unexpected collaborations, teamed up with adidas Originals to present a limited edition collection of footwear, which was launched on January 20.

The lineup of five models (there are only 10,000 pairs of stunning sneakers in this edition) is the second collaboration of the two brands after they teamed up for the first time in 2008 to develop a denim line. Diesel is promoting the new product on its official website with a hilarious video created in a style of retro docus. The idea is that when the people on the Earth learned that there was going to be a collision of two galaxies, which was expected to cause the extinction of the human race. But as long as it was a clash of red Diesel and blue adidas worlds, the result is exciting—the brand-new shoes started falling down just like rain. “Neither Socrates, the Mayans nor Nostradamus predicted that this would happen,” says the voiceover, but if they did, they would envy our generation of course.

«I am a huge fan of adidas, they inspire me and they were my myth when I was growing up. After the amazing denim collaboration, when Diesel’s know-how was infused by adidas’ spirit, we are now starting a new chapter of the partnership: the heritage of the two brands will come together applying our spirit on adidas classic kicks,» commented Stefano Rosso, responsible for Strategic Brand Alliances of Diesel.

Surprisingly enough, the campaign, which supports the launch, doesn’t really relate to the Diesel’s ‘Be Stupid’ theme, which underlies almost all of the brand’s latest promotions—no half-naked bodies, provocative poses and extravagant behaviour. Only bare facts—presented in unconventional Diesel’s style.