Diet Dr Pepper has signed up some very well-known faces to take part in a new advertising campaign. The stars will tell everyone about the taste of a perfect diet beverage. Diet Dr Pepper invited the iconic characters recognized all over the globe, including Santa Claus and the Easter Bunny. Is it possible not to believe them?
People who drink Diet Dr Pepper say that the product is unbelievably satisfying, like it’s not “diet” at all, so the company decided to enlist “unbelievable” characters for the campaign. The fabulous creatures will confirm the words of the ordinary consumers. Except for the holiday characters the campaign will include a Leprechaun, an Alien, a Yeti and the Tooth Fairy.
The 30-second and 15-second television commercials of the campaign will be made on the basis of stop-motion animation and are going to be aired on network and cable television stations right now.
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