Electrolux has released a range of small kitchen appliances to celebrate vibrant colours. Psychologists confirm that colour influences on people’s mood, still traditional palette of kitchen appliances goes in boring shades of white, grey or even black. Electrolux has committed to change it by the release of the limited-edition Go Colour! range, which includes a coffee maker, toaster, water kettle, hand mixer, blender and stick mixer.

Photo: Electrolux’s Go Colour! appliances, www.group.electrolux.com

The colour scheme of these products includes shades of red, purple and yellow, which will definitely add more vibrant tones to the day. Apart from the aesthetical mission, thanks to their colour these products can even inspire people to adopt healthier eating habits by consuming bright fruits and vegetables (the yellow toaster will make you want have your toast with banana slices, and a red blender will drive to making a glass of orange juice). Plus, the vibrant palette of these appliances will add energy and joy to the kitchen and its owners, and make people smile.

“They are a modern, fun way to express your style and personality. They also make you think of fruits and berries when preparing breakfast foods and smoothies, for example. Colors can change our entire home and put smiles on our faces,” says Pia Ringholm, Color, Material, Graphics Lead Designer for Electrolux. “They are good value and they are small. Why not buy a stick mixer for a friend instead of flowers when you go for a dinner?”