Electrolux Teaches Culinary

Vegetarians, close your eyes. The new online project “Perfunkt” developed by the Huge studio and the Department of the 4th Dimension production company for AEG-Electrolux, which specializes in producing gas and electrical kitchen appliances, is dedicated to those who love meat,— now you can open one eye—crusty bread, and many more, including martinis and pancakes.

The websérie is designed specially for those, who want to reach perfection in their kitchen. Specialists from the area share their skills, method and techniques with visitors from around the world with only one purpose—to make global culinary be just flawless. The visitors are also encouraged to suggest a new topic in case they can’t find it on the list, but are just dying to know how this or that dish is made by professionals.

On the online destination you can find the recommendations provided by chiefs form European countries (as for now). Jack O´Shea, “the international Irish butcher”, and Lars Siebert, from the oldest bakery in Berlin, are among those who came to share their cooking secrets with public. The visitors also can be among the experts if send their video tips via the special form on the site.

Stay connected to the “Perfunkt” project by subscribing to its YouTube page.