Electrolux, the company committed to bringing innovations into the world of household appliances, teamed up with Milan-based Domus Academy to mentor 10 students from several countries and help them develop innovative solutions in the sphere of product design. In late November, the group is to unveil their ideas revolving around the “Re-Source” theme and touching on improvement of the kitchen.
Image Courtesy: www.electroluxdesignlab.com
The participants from Argentina, Mexico, Puerto Rico, Italy, Turkey, India, Taiwan, China, South Korea and Hong Kong will come up with their innovative ideas inspired by the home, sustainability and culture. The goal of the course is to help younger generation of industry designers take up new approaches in developing concepts, which—maybe—will contribute to the work of today’s eco-driven technology leaders. The projects of the group must be based on technologies, which are already used. The results of the work will be available on the Electrolux website.
Image Courtesy: www.electroluxdesignlab.com
“To re-source oneself is to re-generate, re-energize, re-mix and re-lax,” says Bruno Lizotte, Design Manager of accounts at Electrolux, who will teach the students from this team. “And the appropriate space for this multi-tasking is, more than ever before, the home and its vibrant centre—the kitchen. It’s a true collaboration not just teaching. The initial study already shows a dynamic new way of looking at our industry and promises novel solutions for the kitchen environment.”
Electrolux is well-known for its initiatives focused on eco-theme and novelty in industrial design. For example, in 2003, the company launched an annual global design competition Design Lab “open to undergraduate and graduate industrial design students who are invited to present innovative ideas for household appliances of the future.” Each year the contest gives young specialists a chance to present their concepts to the international public. One of the latest green innovations of the company is the “Vac from the Sea” line of vacuum cleaners, partly made of ocean debris.