Lancôme is pleased to announce the arrival of Emma Watson as new ambassadress for the brand. An English actress born in Paris, Emma Watson is a young woman perfectly in step with her time. She embodies the freshness, energy and modernity of a generation for which she is the icon—creative, passionate, committed and sensitive to the world around her, she is a confident free spirit who displays astonishing maturity.

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A rising star of the big screen, Emma Watson is internationally renowned for her role as Hermione in Harry Potter films. Over the coming months, she can also be seen in two highly awaited films, including one where she will play opposite Kenneth Branagh.

For Lancôme, Emma Watson—followed by millions of fans on the net—is now the heroine of Trésor Midnight Rose, the new feminine fragrance. An intense, sweetly feminine, playful fragrance. A magical nectar in which the Lancôme rose becomes more gourmand than ever.

Image: gallery.the-leaky-cauldron.org

In a story with a Nouvelle Vague feel, Emma Watson is caught up in a romantic intrigue at the heart of Paris for the film. With her short hair, luminous smile and intense gaze, she reveals the mischievous and joyful temperament of this unique scent.

“Being a Lancôme ambassadress today is an immense pleasure and a great honour. For me, Lancôme is an authentic brand. It reflects elegance, class and style,” explained Emma Watson.

“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme”, stated Youcef Nabi, President of Lancôme International.