Evian Water is inviting consumers to live young with its new ad campaign developed by advertising agency BETC Euro RSCG, Paris, France. The eight stills by fashion photographer Nathaniel Goldberg from the ‘We are all babies inside’ campaign feature adult people who are wearing T-shirts with an image of a baby at the top so that they have an infant body beneath their own head.

These people are not professional models and wear their casual clothes and jewellery. The brand wanted to show that it respects individuality and is good for anybody of any age. The prints are to be introduced to public this month in Thailand, Australia, Singapore and Russia, and in mid-April they will be unveiled in Dubai of the United Arab Emirates, Qatar and China.

This is the new round of the Evian roller-babies campaign, which has been a huge success for over 10 years.