Today Facebook officially announced it was bringing its Facebook Deals into the UK and Europe to make the service, which has attained a huge popularity in the US, available to the European consumer.

Facebook deals is a mobile app for i-Phone that provides the user information on the local deals relevant to the current user location.

In the American version of the app, there are 4 types of deals: Individual Deals (discounts, free stuff or other rewards), Friend Deals (where you and your friend can claim something together), Loyalty Deals (for the regular customers) and Charity Deals (which allow you to donate to a cause).

According to www.whatmobile.net «although the deals will include offers from smaller establishments in the future, the initial deals include names such as Starbucks, Argos, O2 and Debenhams«.

Overtime, European consumers will be able to benefit from using the deals of such brands as Clinique, Esprit, McDonald’s, Esteé Lauder, SFR Vodafone, Cinemaxx and others.

Joanna Shields, Vice President EMEA for Facebook said: “We all love a bargain so whether you’re on the lookout for a special offer at your favourite restaurant or tips from a fashionista friend about a discount on shoes in a department store, Facebook Deals will help you find it.

“Facebook is built around people and sharing personal experiences and Deals is a great extension of this. By bringing valuable and relevant offers to you wherever and whenever you want them, Deals delivers a powerful experience that combines technology and location in a way that a pure online or offline experience could never deliver.”