Holmes & Marchant has designed the newest limited edition cereal in the Sugar Puffs range—Honeycomb Puffs—which appears on shelf this week.

Honeycomb puffs combine the well-loved Sugar Puffs cereal with pieces of honeycomb. Packs play on the ‘honey’ theme with a vibrant yellow and black striped background and cartoon bees flying around the Honey Monster himself, as he eats a vibrant blue bowl of the cereal.

The back and sides of the pack continue this humorous and eye-catching theme, with fun graphics such as the Honey Monster’s eyes looking out from the bottom of the box. The back of pack is both fun and packed with facts and trivia about bees and panels showing how to draw the Honey Monster on the back.

These child-friendly design elements are balanced with all the facts that mums need, with flashes detailing that the product is a limited edition, contains only natural ingredients and with GDAs highlighted in red.

Hayley Laven, account director at Holmes & Marchant, added, “With special editions for HM Foods, we have to work really hard to make sure that the packs stand out, as this is the key to their continued success. We’ve played with the core colour palette of red, blue and yellow and used bold stripes to make the pack unique to the cereal aisle.”