Facebook presented a significant improvement to its social platform, the Subscribe Button, which allows you to control what you see in the News Feed. 

Photo: Facebook

The new feature also gives you an opportunity to hear from people, even if you are not friends and vice versa. If you are already getting your friends’ posts in News Feed, now you can choose how much you see from them: all updates, most updates and important updates only: just highlights, like a new job or move. If you don’t want to change what you see from someone, you can ignore the button.

With this big change—when you can get updates in your news feeds from journalists, singers, politicians and others you are not friends with—Facebook follows Twitter. Twitter now has to work hard to keep in pace with its rivals—Facebook and the evolving Google+, which has a similar system of ‘Circles’.

Facebook continues to grow in popularity among both users and brands that advertising their products on the social platform. This, no doubt, results in money—the company has doubled its first-half revenue. In the same time, Facebook has announced that it delays its IPO for the service quality improvements reason.

Interesting is that Mark Zukerberg, Facebook’s CEO, already has more than 5 400 million subscribers. According to Mashable, all these people didn’t suddenly decide to start subscribing to the Zuckerberg’s feed. Instead, Zuckerberg converted fans of his old Facebook Page into subscribers of his personal page. A cached version of Zuckerberg’s fan page shows that he had 5,203,153 fans just before he made the switch. So, now he has even more and the amount continues to grow.

Photo: Facebook