Facebook makes gift-giving as easy as never before with the launch of a new feature for the U.S. users. The biggest network has introduced the Facebook Card, allowing to keep financial balances from different retailers on the same card, which can be used multiple times.

Photo: A Facebook Card, www.newsroom.fb.com

Once you’ve selected a gift card you want to give to your friend and purchased it, she or he will receive a physical plastic card, which will store all the gift certificates sent to them through the Facebook Gift Cards & Digital system. The owner of the card will be able to check the balance via his or her account both on the mobile devices and desktop computers. Facebook will send a notification to the card owner’s mobile phone each time the balance changes.

Photo: A Facebook Card, www.newsroom.fb.com

“After you’ve received a card, the next time you get a Facebook Card gift, it will instantly be added to your existing card. Your card can hold multiple gift balances, and each balance is dedicated to the retailer associated with the gift,” the company explains in its official blog. The balances are not added to each other, so users can have as many balances as they want at the same time—for instance, $100 at Sephora, $75 at Target, $50 at Olive Garden, and $8.25 at Jamba Juice. The actual card can be used at the store of the indicated retailer.

Photo: A Facebook Card, www.newsroom.fb.com

With the new move, Facebook strengthens the relationship with potential advertisers. The company pays much attention to advertising as its top source of revenue—recently, the company has released tools to make it easier for advertisers to measure the effectiveness of their promotions on the platform.

Facebook also explores new ways to engage with users and advertisers on mobile platforms, since mobile advertising is gaining momentum now. According to Reuters, Facebook’s advertising revenue in the fourth quarter grew 41 percent to $1.33 billion, with mobile ads representing 23 percent of the company’s ad revenue.