The first goal scored in the 2010 FIFA World Cup™ resulted in a flamboyant display of dance by the host nation team that was chosen by Coca-Cola‘s and football fans around the world as the most iconic goal celebration of the tournament earning Bafana Bafana’s goalscorer Siphiwe Tshabalala the first ever “Coca-Cola Celebration Award.”

Football fans from around world were invited to re-live the ecstatic goal celebration moments of the 2010 FIFA World Cup and decide the winner of the first ever Coca-Cola Celebration Award through an online vote. It was Tshabalala’s goal that started the entire celebration in South Africa and led to an impressive group dance that captured fans’ attention as the best of the FIFA World Cup.

The Celebration Award also was used to raise awareness of the vital role clean drinking water plays in developing communities. By participating in the voting, football fans have had a hand in supporting clean water initiatives that will leave a lasting legacy of water sustainability in Africa and beyond. The «Water for Schools» program is just one part of the $30 million “Replenish Africa Initiative” (RAIN) by Coca-Cola to provide at least 2 million people in Africa with clean water and improved sanitation by 2015. With 145 goals scored, $217,500 was raised to fund the project and an additional $50,000 was donated on behalf of Tshabalala bringing the total amount raised to $267,500.