This summer was a busy one for Israeli teens with all the promotions arranged by Coca-Cola Company’s brands. One of them was The Coca-Cola Village, which featured a-la Facebook ‘likes’ and provided its young guests with an opportunity to spend several days in a fizzy beverage’s paradise, and another promo project, Fanta-driven one, Fclub, invited teen consumers to participate in a series of engaging, spontaneous and exciting events.

Image Courtesy: www.promarket-promarketnews.blogspot.com

Coca-Cola Israel unveiled its Fanta FBALL bottles back in April 2010, and to support the launch and introduce the new packaging to the target audience, the brand teamed up with the Promarket Israel agency to create a club for teens, who “never say no to fun.” Those who wanted to join the movement were asked to resister as a member of the club on Facebook or the campaign’s website. As the brand values zeal and fast reaction, only the users who were quick in responding to text messages with exclusive invitations, could win tickets to a range of hilarious events.

Image Courtesy: www.promarket-promarketnews.blogspot.com

The Fclub members were invited to visit a pool summer party (2,500 club members), attend Fanta’s a yacht party in the middle of the sea (70 teens) and the first stand up show on the plane (70), have a spontaneous flight to London (24), mob the mall late at night (35) and finally show up at «A Nowhere orange night» closing party (1,000), which was arranged in one of the most ancient forests in Israel.

Below you can watch a video from the case study of the Fclub project and, maybe, get inspired for the next summer.