Last summer, Fanta reintroduced The Fantanas —Summer, Melody and Isabela — as the brand’s ambassadors of fun. In a national search, Lily was chosen as the fourth member for best representing Fanta Pineapple, the wild and spunky free spirit of the group. Now that Lily is embarking on an acting career, the search for the fourth Fantana is back.
From now until June 30, 2010, Fanta is holding a national casting call at www.Fanta.com where aspiring Fantanas can submit a one-minute audition video. Applicants will be asked to showcase their singing and dancing skills and explain why they would make a great Fantana. The winner will then be revealed nationally on MTV in late September.
Similar to last year’s casting call, Fanta fans will play an integral role in the selection process of the newest Fantana. Once the submission phase has concluded, contestants will be encouraged to have their friends and families rate their videos at www.Fanta.com from July 8 to July 29. The 10 semi-finalists will be selected based on fan ratings and the scores from a qualified panel of judges. Fans will then vote for the semi-finalist with the most public appeal, sending the three with the most votes to a final casting call. The grand prize winner will receive a $7,000 cash prize and the opportunity to sign a contract to be included in Fanta’s national advertising and marketing campaign as the fourth Fantana. The second and third place winners will be awarded $2,500 and $1,000 cash prizes respectively.
Together, The Fantanas shine as the stars of the sparkling beverage, but their personalities are as unique as each of the Fanta flavors they represent. Summer is the leader of the Fantanas and the athlete of the group, with a personality as warm as the beaches she loves. Isabela, the fashionista who is always dressed to impress, represents Fanta Strawberry with a personality and style as bold as her red signature color. Representing Fanta Grape, Melody is the Fantana with the rock-star style and edgy confidence who brings energy wherever she goes. The search is on for someone who can represent Fanta’s 100 percent natural flavors with 100 percent natural talent and personality.