For the second year in a row, Folgers® is teaming up with Grammy® nominated songwriter and former American Idol® judge, Kara DioGuardi for the 2011 Folgers Jingle Contest. Folgers invites Americans to put their spin on the iconic ‘The Best Part of Wakin’ Up™’ jingle for a chance to win $25,000, a mentoring session with Kara and the chance to appear in a future Folgers Coffee commercial. Last year’s grand prize winner, The Ethan Thompson Band from Missoula, MT, was chosen from among nearly a thousand entries submitted online for the inaugural contest.

Individuals and groups of four or less are encouraged to submit their musical and lyrical video entries January 18 through March 1, on www.bestpartofwakinup.com. Entries will be judged on creativity/originality, musical performance, and adherence to creative assignment. The top 10 semi-finalists will have their entries posted online for a public vote on or about March 31—April 25. The top five finalists will then travel to New York City on or about June 8, to compete in the live grand prize audition and perform their version of the ‘The Best Part of Wakin’ Up’ jingle live in front Kara DioGuardi and a panel of judges.

Last year’s Grand Prize winner, The Ethan Thompson Band, can soon be seen performing their winning jingle in the latest Folgers Coffee commercial with Kara DioGuardi, set to debut nationwide on January 19.  Visit www.bestpartofwakinup.com to view the full commercial and last year’s winner and runner-up jingle performances from the 2010 New York City judging event.