Music icon, actress, designer, philanthropist Jennifer Lopez, the ultimate modern goddess, became the one and only Venus Goddess. As the brand’s first-ever global ambassador, she’ll inspire women around the world to “reveal the goddess in you,” which means feeling their most confident, powerful and beautiful, inside and out. Lopez—and her amazing legs— will star in all elements of brand’s 2011 holistic marketing campaign, supporting the total brand portfolio that includes TV and print advertising, public relations, digital, social media and in-store communications.

The campaign also includes Jennifer’s exclusive remake of the iconic Venus song, plus the launch of a new philanthropic effort dedicated to empowering women through education: the Venus Goddess Fund for Education. The newly established Fund will carry the brand’s “goddess” message to a whole new level by enabling global educational opportunities for women, through partnership with  organizations such as CARE International, the Step Up Women’s Network and Lopez’s own Maribel Foundation.

“Jennifer is a Venus Goddess in every sense of the word. Our brand celebrates the multi-dimensionality of women, and no one embodies that more than her,” says Sonia Fife, General Manager, Global Venus, P&G Beauty. “You’re not just a goddess in the big moments in life, but in the little ones, too. Jennifer shared much of her personal experience as part of this campaign, and she’s every bit a goddess relaxing at home with her children, or performing on-stage, showing off those rock star legs.”

Women around the world can visit www.GilletteVenus.com to hear Jennifer’s exclusive rendition of the Venus song, read her goddess story and find ways to engage with the Venus Goddess Fund for Education. For every woman that shares her goddess moment, money will be donated to The Venus Goddess Fund for Education.