Glenfiddich announced the launch of Glenfiddich Cask of Dreams—an exciting new campaign designed to inspire people across the nation to pursue their pioneering dreams, and help them to achieve them. An extension of the groundbreaking ‘One Day You Will’ advertising campaign, it will combine a series of activities, including a global survey, high profile stunts, celebration events and a partnership with a likeminded charity, to bring the spirit of a pioneer to life in the U.S.

Starting in April, this nationwide initiative will see Glenfiddich travelling across the country, visiting major cities, where Glenfiddich Ambassadors Heather Greene, Freddy May and Mitch Bechard will roll actual casks around the streets, encouraging people to write their dreams and aspirations on them, and offering people the chance to win one of a series of trips to help them achieve their pioneering goals.

This nationwide campaign is inspired by the results of an international survey detailing global attitudes to innovation and what it means to be a pioneer in the 21st century. Performed by leading London-based research company The Future Laboratory, the survey, which also contains a dedicated description of ‘The American Dreamer,’ found that, despite their overwhelming desires to be pioneer, people in the U.S. felt that there were numerous obstacles—most notably economic constraints (62%) and fear of failure (23%)—in the way of them achieving their pioneering goals. The Cask of Dreams campaign exists to encourage, inspire and assist people in realizing those goals with a combination of prizes, incentives and philanthropic pursuits.

At the end of the campaign, the inscribed casks will be sent to the renowned Glenfiddich distillery in Scotland, where they will be used to finish a special limited edition expression of Glenfiddich, which will then be sold in the U.S. in early 2012. This exclusive bottling will be performed in conjunction with Glenfiddich charity partner, the National Geographic Explorer’s Program, which, like the campaign, supports uniquely gifted adventurers, scientists, photographers, and writers by helping them accomplish their pioneering goals. As part of this partnership, Glenfiddich will also be using the campaign to fund several National Geographic expeditions, by donating $1 every time somebody shares their dream via a dedicated web site.