Grant’s has launched an ultra premium 25 Year Old whisky branded by European design agency LFH. The consultancy developed structural packaging—bottle and carton—branding and support material for the whisky.

LFH has drawn on its ‘Connected Processes’ approach to deliver a design across all aspects of the brand from strategy, branding through to structural design and production. LFH’s design draws on Grant’s heritage, emphasizing the uniqueness of the family-owned company, that still work together to deliver a quality offering which has been passed down through the generations.

Elements of the branding have been carried through from other products in the Grant’s portfolio in order to maintain a golden thread of recognition and reassurance. The bottle retains Grant’s recognizable triangular form but introduces a simplified, more confident profile, with a heavy weight base. A reduction of the height alongside an increase of breadth creates a bottle of masculine stature. Crafting and detailing is highlighted through elaborate embossing and the use of high clarity cosmetic glass.

The design takes inspiration from premium fragrances, bespoke tailoring and details found in male luxury goods. The use of rich colour tones on the label and outer box along with the introduction of subtle textures and polished metalwork elevate it further. The orange interior, encasing the bottle enhances the flavour delivery and gives the bottle a jewel like appearance when opening the double doors of the carton. The etched champagne gold panel on the door, the delicately engraved button on the inside pocket and a finely engraved, heavy weight closure, which feels reassuringly expensive in the hand, all combine to remind customers of the quality of the individually hand finished boxes.